Waitrose 1

“The Very Best of Waitrose”. Waitrose 1 branding and packaging. Working with art director Sue Low and the in-house design team for the UK’s premium supermarket chain. One continuous unbroken line, used to illustrate the ingredients or imagery related to each product. A challenging schedule, three months to create 300 illustrations for the launch. The range eventually grew to over 650 products, across all food categories.