CFA Institute

CFA Institute. Let's Measure Up. Global brand campaign. Commissioned by the team at Ogilvy Chicago. Led by creative director Rob Jamieson and chief creative officer Joe Sciarrotta. The imagery formed the basis to a truly global multimedia campaign. It included animated ads for television broadcast, billboard ads, press ads and all forms of social media. Aimed at elevating the CFA brand, along with the mission to restore investor trust and raise standards across the industry.